Industrials
For this one, Mattel Toys was repurposing a bendy Barbie body [allota alliteration ay allan!] for the emerging cheer trend in the tween market. We spliced “Bring It On” clips and Barbie stills together, creating a great contrast in screen spaces. Check it out!
The Barbie brand has thrived for generations because it is continually reinventing itself. For this one, Barbie dolls in denim were included with a set of Butterfly chairs, a la designer Jorge Ferrari-Hardoy. Pretty funny little spot, we were going for a light-hearted, fun energy with split screens and graphic dynamism.
Mattel Toys released an updated version of this classic, tied directly to the new comic illustrations which in turn drew upon on the rich history of the Batman iconography. We had one large sculpt of each character and a small turntable for some DIY VR shots. The response was terrific!
Diva Stars dolls were languishing in sales when the design team transformed them into the latest girl pop band. These dolls came with rocker outfits, sunglasses and actually talked. We had prototypes that did not work, so we faked the flashing lips and recorded some lines that were in the pipeline.
The ‘not for broadcast’ commercial
Where can you take that idea you’ve had brewing in the back of your mind and run with it, creating some of the most creative sequences not seen in a theatre near you. Industrial video, that’s where! No budget? No problem!
Bluesky Interactive, Soarin’ :40
Another Walt Disney Imagineering project, the Soarin’ queue line was long and boring and the interactive screens they put together were a hit with guests and management. We had them shoot HD on location and we spiced it up with some inspirational music, graphics and killer cuts.
Bluesky Interactive, Roundup! :60
Walt Disney Imagineering does some out-there experiments on a regular basis and at different points in development they need to sell the ideas into the management team to continue their research. WDI came to us to put together a sizzle on this project, which did not work that well, but we managed to put together a spot that generated more interest for the project. Mission accomplished!
storyboards
Every project has to begin somewhere
Just because these projects don’t get to be on broadcast or in theaters doesn’t mean they get any less thought, creativity, and innovation. Case in point, these two projects we did boards for. Microsoft’s Tech-Ed and Techready Conferences. The following give a little insight into how our creative process works. Enjoy!
